Nelson Mandela talks with Percy Yutar. Pretoria, South Africa. November 1, 1995. (Louise Gubb / Corbis Saba) — read “Mandela’s Prosecutor” in the Fall 2013 issue of VQR
VQR’s founding editor, James Southall Wilson, had problems just like the rest of us.
Photo by Eva Rinaldi
In 2011, Longreads highlighted an essay called “Weekend at Kermie’s,” by Elizabeth Hyde Stevens, published by The Awl. Stevens is now back with a new Muppet-inspired Kindle Serial called “Make Art Make Money,” part how-to, part Jim Henson history. Below is the opening chapter. Our thanks to Stevens and Amazon Publishing for sharing this with the Longreads community.
The Artist’s Problem: Art vs. Money
In 1968, Jim Henson performed a skit on The Ed Sullivan Show called “Business, Business,” which he cowrote with Jerry Juhl. In it, there are two kinds of creatures, and they are locked in conflict.
On one side, the creatures make sounds like a cash register and a slot machine. They recite a poem written in business-ese: “Corporate profits, exculpates, mutual fund, interest rates.”
On the other side, the creatures have naïve voices and lightbulb heads. They ask, “Love? Beauty? Joy?”
Ca-ching! The battle is on.
“Brotherhood, hope, peace!” says one side.
“Option, market, possibility, eight-point-one over counter utility,” says the other.
It’s a war of ideologies.
Business opens fire. The idealists fire back. Business explodes! Then disappears. Silence.
Cautiously, the idealists look around. They have won. “Peace?” says one. “Success!” says the other. Their lightbulbs go off.
“Victory? Opportunity! Comfort … security …” The lightbulbs flash faster. “Benefits, growth, wealth, diversity, dividends, profit, capital, economy, business, business, BUSINESS, BUSINESS!”
Ed Sullivan’s adult audience laughs at Henson’s goofy puppets. One man in a suit turns to his wife and raises an eyebrow.
With the introduction of iOS 7, we’ve decided to no longer recommend Newsstand to our Maggio publisher clients. We recommend publishing non-Newsstand iOS apps instead.
Before I dive deeper into why our recommendation has changed, bear with me as I quickly go through what Newsstand actually is….
"I cannot take a subway without marveling at the lottery logic that brings together a random sampling of humanity for one minute or two, testing us for kindness and compatibility. Is that not what civility is?" —Bill Hayes
Many of our recent themes could fit here, including “People & Place” (Summer 2013), “The Business of Literature” (Spring 2013), “Classic Hollywood” (Winter 2013), and “Look Between” (Winter 2011).
Inspired by: http://bookriot.com/2013/09/17/lets-put-james-franco-book-covers/
Famous Authors’ Handwritten Outlines for Great Works of Literature (via Famous Authors’ Handwritten Outlines for Great Works of Literature – Flavorwire)
"When we submitted the app to Apple for approval, it was turned down. Why? The reason the App Review Team gave (again and again) was that our app was “simply” or “just a book” (their words), and that it therefore had to be formatted in Apple’s iBooks Author program in order to be distributed through the iBookstore. We decided to play along and make a good-faith effort to convert our app into an iBook, only it doesn’t work."
"Something Called a Wife-Beater" by Cherryl T. Cooley